● FACEBOOK ADS PROFITABILITY

Max CPS & Min ROAS
Calculator

// Enter your product details → get real ad spend limits after returns

// PRODUCT DETAILS

৳
৳
৳
delivery, packaging, etc.
%
% of orders returned or cancelled
%
For every 100 orders, 15 return. Effective revenue/order: ৳1,020 — Return loss absorbed: -৳180 per order.
MAX COST PER SALE

৳320

Ceiling ad spend per conversion to hit your 10% margin after 15% returns

MINIMUM ROAS

3.75X

Every ৳1 of ad spend must return at least 3.75x

EFFECTIVE REVENUE
৳1,020
RETURN LOSS/ORDER
-৳180
NET MARGIN (NO ADS)
36.7%
TARGET PROFIT
৳120

// PROFIT BREAKDOWN PER ORDER PLACED (INCL. RETURNS)

Selling price ৳1,200
− Return / cancel loss 15% -৳180
= Effective revenue per order ৳1,020
− Product cost (COGS) ৳500
− Other costs ৳80
− Max ad spend (CPS) ৳320
= Target profit ৳120